Twitter has addressed recent accusations regarding shadow banning accounts by explaining how it ranks tweets in search results.
Those who are not familiar with the term “shadow ban” may not understand how it has anything to do with search results. So let’s get everyone up to speed with shadow banning.
Here is how Twitter defines it:
“Deliberately making someone’s content undiscoverable to everyone except the person who posted it, unbeknownst to the original poster.”
Shadow banning is a method of dealing with problematic users which has been made popular by Reddit.
Twitter, however, does not deal with people this way.
“We do not shadow ban. You are always able to see the tweets from accounts you follow… And we certainly don’t shadow ban based on political viewpoints or ideology.”
Unlike Twitter’s timeline, which is displayed in reverse chronological order, its search results are algorithmically generated.
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